Digital Design Capstone

DESN 2998
Closed
Bow Valley College
Calgary, Alberta, Canada
MI
Digital Design and Digital Marketing Instructor
1
Timeline
  • July 4, 2022
    Experience start
  • July 19, 2022
    Project Scope Meeting
  • August 2, 2022
    Creative mock-ups and feedback
  • August 16, 2022
    Client presentation
  • August 22, 2022
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries
Categories
Social media marketing UX design Graphic design Branding & style guides
Skills
planning aesthetics digital design digital marketing market research research social media mock ups animations
Learner goals and capabilities

Use research & planning to design a digital marketing solution.

Have a social media or digital marketing idea that research and planning support could bring to life? Are you exploring social media account or website options and unsure what your creative should look like?

Digital Design Research and Planning will help get you answers. You will gain access to job ready digital design students who will use their skills in designing websites, mobile apps, brand aesthetics, social media and email campaigns, or printed materials for your organization.

Learners
Undergraduate
Any level
10 learners
Project
20 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization but could include:

  • Campaign Proposal including Market Research Overview
  • Creative Mock-ups (brand, imagery, creative, animation, video)
  • Pitch Presentation
Project timeline
  • July 4, 2022
    Experience start
  • July 19, 2022
    Project Scope Meeting
  • August 2, 2022
    Creative mock-ups and feedback
  • August 16, 2022
    Client presentation
  • August 22, 2022
    Experience end
Project Examples

Suggested broad research & planning project ideas are:

Social Media and email marketing - Planning and designing new social media or email marketing campaigns. Assets could include creative for Facebook, Instagram, Twitter, video platforms, TikTok and/or other emerging digital channels.

Email marketing -

Print + web - research and planning connecting a current traditional print (billboard, magazine, newspaper & other) to digital/web marketing assets. Assets could include web pages, digital ads, contest landing pages etc.