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FALL 2024 - Digital Marketing

DMP
Closed
Bow Valley College
Bow Valley College
Bow Valley College - School of Technology Calgary, Alberta, Canada
LW
Laurie Wright She / Her
Instructor of Digital Marketing
2
General
  • Certificate; 1st year
  • 20 learners; teams of 5
  • 30 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 3/4 project matches
  • Canada
  • Academic experience
  • Any company type
  • Any
Categories
Marketing Digital marketing Social media marketing Marketing analytics Competitive analysis Marketing strategy
Skills
online communication social marketing email marketing adobe marketing cloud marketing research project management digital project management
Project timeline
  • September 30, 2024
    Experience start
  • October 2, 2024
    Kick off meeting
  • November 5, 2024
    Mid check in
  • December 21, 2024
    Final discussion
  • December 21, 2024
    Experience end
Overview
Details

Looking to improve your marketing? Bring on learners from Bow Valley College to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.


Learners in this program are gaining skills in digital media creation (photo, video, audio), marketing strategy, technical skills, web design and more.



Learner skills
Online communication, Social marketing, Email marketing, Adobe marketing cloud, Marketing research, Project management, Digital project management
Deliverables

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
  3. Planning and/or executing a marketing campaign


Project Examples

Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 

-website audit and/or improvement

-social media campaign planning and/or execution

-marketing plan development, refinement, execution

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact person who is available for weekly/bi-weekly drop-ins to address learners’ questions as well as periodic messages over the duration of the project.

How is your project relevant to the experience?