The Ubuntu Neighbourhood Organization (UNO) seeks to enhance its community presence and engagement through a comprehensive brand book and awareness campaign. The project aims to clearly define UNO's mission, values, and services, ensuring consistent communication across all platforms. By creating a brand book, the project will provide UNO with a cohesive visual and messaging guide that can be used in future marketing efforts. Additionally, the awareness campaign will focus on increasing community knowledge about UNO's contributions and services, fostering stronger community ties and support. The project will involve researching UNO's current brand perception, identifying key messaging points, and developing creative strategies to effectively communicate UNO's impact on the community.

- Develop a comprehensive brand book outlining UNO's mission, values, and visual identity.

- Design an awareness campaign to increase community engagement and knowledge about UNO.

- Conduct research to understand current brand perception and identify key messaging points.

- Create marketing materials that effectively communicate UNO's impact and services.

The project will result in a detailed brand book and a strategic awareness campaign plan for UNO. The brand book will include guidelines on UNO's visual identity, messaging, and communication strategies. The awareness campaign will consist of a series of marketing materials, such as flyers, social media posts, and community outreach plans, designed to increase UNO's visibility and engagement within the community.

- A comprehensive brand book with visual and messaging guidelines.

- A strategic plan for an awareness campaign, including marketing materials.

- Research findings on current brand perception and community engagement strategies.