Strategic Prospecting Plan and Costing

Closed
HIP United
Toronto, Ontario, Canada
Amie Reiman
CEO/Founder
(14)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Lead generation Public relations Market expansion Sales strategy
Skills
sales prospecting communication canva (software) sales scripting
Details

Our company is looking to revamp our sales team by creating an outreach process. We are hoping to find students that are excited to build a plan with us that will create a simple step-by-step market plan for reaching our target audience.

This will involve several different steps for the students, including:

  • Identify key contacts in the holistic wellness space
  • Use our content to create lead generating communication and creative


Bonus steps in the process would also include:

  • Building a script for our sales team to use in video reels


Deliverables

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Identifying new potential accounts for potential partnerships
  • Identifying new potential accounts for Service provision
  • Building a customizable outreach script in line with corporate mission
  • Creating a simple tracking framework, including metrics, for measuring outreach success.

Bonus steps would include:

  • expertise with Canva Pro and Chat GPT

Final deliverables should include

  • 100 new leads registered by email
  • completion of script and communication as required
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Working with project manager directly
  • Having meetings where we can change the tasks if needed


Students will be required to attend Tuesday team building meeting at 2pm EST weekly during the timelines of their project.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education, Business services, Hospital, health, wellness & medical, Individual & family services, Public relations & communications

Hip United is a digital network made up of holistic health-supportive resources that, through a self-serve, a la carte menu, members can access wellness options and tools that are intended for all lives. Our health-in-progress mission means that we recognize the barriers faced in healthcare globally and acknowledge that striving towards wholeness is the number one way to combat problems at the surface level before they accumulate into larger issues.

Hip United is the 1st VIRTUAL WELLNESS HOLISTIC DIRECTORY featuring its turnkey digital rolodex of tools and services, providing users with vetted, professional resources in support of a Health in Progress for all lives! HIP also invites the educators and experts to host their services, products and educational tools to amplify their businesses and support the well-being of those seeking solutions around the world.