Maximize Success is seeking a comprehensive advertising and marketing communication strategy to promote a local business in the community. The goal is to enhance the business's visibility and attract more customers through effective marketing techniques. The project involves analyzing the current market trends, understanding the target audience, and developing a creative campaign that aligns with the business's brand identity. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and communication strategies to create a cohesive plan. The project will require the team to conduct market research, identify key marketing channels, and propose innovative advertising solutions. The outcome should be a well-rounded strategy that can be implemented within a limited budget and timeframe.

The deliverables for this project include a detailed marketing communication plan, a presentation of the proposed campaign strategy, and a report on the expected outcomes and metrics for success. The team will also provide a creative brief outlining the key messages and visuals for the campaign. Additionally, a timeline for implementation and a budget estimate will be required to ensure feasibility and effectiveness.