AKEVA Technologies seeks to enhance its market position by understanding its competitive landscape and developing effective growth strategies. The project aims to provide a comprehensive analysis of AKEVA's competitors, focusing on their strengths, weaknesses, and market positioning. Additionally, learners will conduct market research to identify potential opportunities and threats in the industry. The project will also involve generating leads and formulating digital marketing strategies to boost AKEVA's online presence. By applying classroom knowledge, learners will gain practical experience in market analysis and strategic planning, contributing to AKEVA's growth objectives. The project is designed to be completed by a team of learners within a single academic program, ensuring a cohesive approach to the tasks.

The project deliverables include a detailed competitive landscape report, highlighting key competitors and their market strategies. Learners will also provide a market research report identifying industry trends and potential growth opportunities. Additionally, a leads generation plan and a digital marketing strategy document will be developed to enhance AKEVA's online presence. These deliverables will equip AKEVA Technologies with actionable insights and strategies to strengthen its market position.