B&B Tourism Strategy
Closed
Wakefield, Quebec, Canada
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Market research Product or service launchSkills
target market market research market segmentation focus group surveysThe primary focus for the student team will be:
- Investigate our competitive landscape;
- perform market segmentation to identify the ideal target market
- conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers;
- identify expansion opportunities; etc.
Our goal at the end of this experience is:
- Market Research - For the student(s) to help me gain a better understanding of our target market and ensure we are optimally positioned and our platform aligns with our target sector/customer.
- Strategic Plan - For the students to help me develop a post-COVID strategy to improve reviews and increase bookings.
Primary contact:
No deliverables exist for this project.
No mentorship exists for this project.
About the company
Company
Wakefield, Quebec, Canada
0 - 1 employees
Hospitality, Business services
I (Dawn) grew up in Ottawa. I wanted to open a B&B in Wakefield since the age of 15 years old.
After travelling and working all over the world for 8 years, my dream has come true! I have been in the tourism/hospitality industry for many years. The skills and experience I have will benefit our guests, ensuring great customer service, affordable rates and operating a very pleasant, clean establishment. My second dream was to have children who are Veronica & Bobby!
I am so blessed to be living the dream!