Social Media Engagement and Marketing Campaign for TC Wellness
Project scope
Categories
Communications Advertising Lead generation Community engagement Social media marketingSkills
target audience social media engagement performance analysis marketing researchThe main goal for the project is to create a social media engagement and marketing campaign for LinkedIn, YouTube, Facebook, and Instagram to help TC Wellness drive traffic for our health and wellness initiatives, including; live wellness events, products and services.
This will involve several different steps for the learners, including:
- Researching the target audience for each platform
- Creating engaging and relevant content for each platform
- Developing a posting schedule and strategy for each platform
- Analyzing and reporting on the performance of the campaign
By the end of the project, learners should complete the following tasks:
- Research and identify the target audience for each platform
- Create engaging and relevant content for each platform
- Develop a posting schedule and strategy for each platform
- Analyze and report on the performance of the campaign, including reach, engagement, and traffic generated
Final deliverables should include:
- A detailed social media engagement and marketing campaign plan
- Content calendars for each platform
- Performance analysis and reporting
Company will support learners with regular mentorship, access to tools and software, training materials and discounts on health/ wellness products and services
Supported causes
Good health and well-beingAbout the company
TC Wellness is dedicated to improving the Health & Wellness of individuals, teams and communities through naturally therapeutic health products, wellness workshops and retreats. We are especially skilled at serving busy, over-worked professionals in demanding fields such as healthcare and entrepreneurship.