Biotech Startup Digital Content Creation
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Project scope
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Branding & style guides Communications Advertising Digital marketingSkills
content creation digital content newsletters marketing personalized medicine clinical research branding biotechnology social media researchMetabolomics is a powerful tool used for clinical research, diagnostics, and personalized medicine among many other fields. Fluidome reduces the complexity of metabolomics research with our custom-designed kits including consumables and software which make metabolomics workflows quicker, easier, and more accessible. We would like students to help us with creating content that is aligned with our vision, mission, and sector. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
To accomplish this, we expect the student(s) will:
· Write blog and social media articles, email newsletters/sequences, and other content pieces on assigned topics
· Assist with a social media video launch to promote our organization
· Evaluate recent successful user-generated campaigns, preferably in the biotech/personalized healthcare sector
· Identify media outlets that are most beneficial to share our story
· Develop logos/branding suitable for different media outlets
· Develop a template for contacting and interacting with potential customers
Students will connect directly with us for mentorship throughout the project. We will hold weekly meetings to discuss any issues that arise and ensure that the deliverables can be met within the timeframe. We will be able to provide:
· Technical input for content
· Input for design of logos and images
· Access to prior marketing research for the company
About the company
Metabolomics is an important analytical tool with many applications in diverse fields ranging from clinical diagnostics to bioengineering and agriculture. However, this technology is hampered by complex and time-consuming workflows that limit its use to highly-trained specialists. Fluidome's mission is to make state-of-the-art metabolomics technology available to all researchers and clinicians through our high-quality kits that streamline and accelerate complex diagnostics and biomarker discovery workflows. Each kit consists of three components: (1) a consumable device for experimentation, (2) chemical standards for quality control, and (3) software to facilitate data analysis and interpretation. These kits have been proven in new diagnostic technologies for bacterial infections and for microbiome projects.
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