Social Media Strategic Engagement

Closed
Brazily Fitness Inc.
Ottawa, Ontario, Canada
Mariana Santos
CEO
(187)
4
Project
Academic experience
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Marketing strategy Social media marketing
Skills
social media brand awareness social media strategy target audience tiktok
Details

The goal of this project is to increase brand exposure and visibility for Brazily Fitness Inc. on social media platforms such as TikTok, Instagram, Facebook, and LinkedIn. Additionally, the project should aim to connect with potential collaborators such as influencers and other business owners. This will involve several different steps for the students, including:


- Researching the target audience of fitness instructors, gym owners/managers, and studio owners/managers.


- Creating a social media strategy to increase brand exposure and visibility on the various social media platforms.


- Identifying potential influencers and other business owners to collaborate with.


- Developing content and campaigns to engage the target audience.


- Tracking and analyzing the success of the campaigns.


Deliverables

By the end of the project, students should demonstrate:


- Understanding of the target audience and their needs.


- A comprehensive social media strategy to increase brand exposure and visibility.


- A list of potential influencers and other business owners to collaborate with.


- Content and campaigns to engage the target audience.


- Tracking and analysis of the success of the campaigns.



Final deliverables should include:


- A written report outlining the social media strategy and results of the campaigns.


- All source code and content created for the campaigns.


Mentorship

Ongoing communication and support for anything student needs in order to learn with this project, We will book weekly meetings to stay in touch and troubleshoot anything that comes up along the way

Supported causes
Good health and well-being

About the company

Company
Ottawa, Ontario, Canada
0 - 1 employees
Hospital, health, wellness & medical, Sports & fitness

We offer certification programs to help group fitness instructors advance their careers, make more money doing what they love and transform more lives through the magic of Brazilian music, dance, fitness and lifestyle. We just recently launched our first certification program, Brazily Dance. Brazily Dance is Brazilian dance fitness program that's all about boosting confidence and helping you feel amazing in your own skin. We are still really struggling with getting enough visibility for our brand and getting people interested in taking classes with us (either in person or online) or signing up to become instructors (which is the main goal).