Bow Valley College
Bow Valley College
Log in Sign up

Amplify content creators of color through social media content creation and event marketing for a Toronto local media company

Open
Brand Book & Social Media Content Calendar Creation for a local media company
Brand Book & Social Media Content Calendar Creation for a local media company
Toronto, Ontario, Canada
Flavian DeLima
Flavian DeLima
Publisher & Founder
(22)
6
Project
Academic experience
80 hours of work total
Learner
Toronto, Ontario, Canada
Intermediate level

Project scope

Categories
Digital marketing Event planning Marketing strategy Social media marketing
Skills
canva (software) video editing software headline writing social marketing social media content creation social media management
Details


– Focus on social media content creation, promotion, and event marketing related to BIPOC (Black, Indigenous, and people of color) creators in Toronto/GTA

– Produce, edit, and optimize short, engaging clips for Instagram, TikTok, and YouTube from longer video interviews

– Research event partners/sponsors and promote virtual and in-person events through digital campaigns

– Be a team player; attend meetings and participate by adding your ideas to help grow our local audience through content and events

Deliverables

– Create/Edit 15-20 short-form videos or carousels for TikTok, YouTube Shorts, or IG Reels from longer content or to promote upcoming events. We use easy to learn AI video editing tools and Canva.

– Research and 10 event partner non-profits and sponsors and assist in creating sponsorship offers.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
https://spinningforward.com/
Toronto, Ontario, Canada
2 - 10 employees
Education, Media & production, Arts, Non-profit, philanthropic & civil society, Public relations & communications
Representation
Minority-Owned BIPOC-Owned Social Enterprise Community-Focused

Spinning Forward is Toronto’s only independent local media outlet focused on amplifying the voices of content creators of color, aged 16 to 34 years old. ✊🏽🎤 As a social impact organization, our stories include articles, short and long-form videos about how young people navigate issues they care about in real life and online. 🌍📱

CHALLENGE:
We strive to grow community engagement for creators of color through deep, fair, and accurate reporting and storytelling on issues like:

-Underrepresentation in mainstream media 📉
-Access to funding and resources 💰
-Social media algorithm bias 🤖⚖️
-Systemic discrimination 🚫
-Access to opportunities 🚪
-Mental health 🧠💬
-Social justice ✊🏿✊🏾
-Work-life balance ⚖️💼
-Personal growth 🌱

We lift up voices usually not heard by decision-makers, the government, or traditional media. 🎙️👥

NOTE:
We value diverse lived experiences and encourage you to apply even if you don't meet every qualification. 🌈 Research shows that women, trans, non-binary people, and BIPOC candidates often hesitate to apply unless they meet all requirements. 🚻 We're committed to building an inclusive team and welcome candidates from nontraditional backgrounds who can offer fresh perspectives. 🤝✨