Business Administration
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Project scope
Categories
Operations Market expansion Sales strategySkills
marketing strategies environmental analysis process improvement revenue stream sales prospecting go-to-market strategy quality assurance employee performance management sales market shareThe primary focus for the student will be: (Remove any that don't apply)
- Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
- Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion);
- Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
Our goal at the end of this experience is: (Indicate deliverables)
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
- Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
- Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Student's primary contact: Dr. Ross(Rasoul) Soly
Secondary contact: (Alfred Loh, CEO)
About the company
Since 1981, CWI Alpha Technologies has been a trusted manufacturer of high-quality beauty care products for the personal care industry. With a strong focus on innovation, quality, and customer satisfaction, we pride ourselves on our ability to create and deliver a diverse range of beauty care solutions that cater to the ever-evolving needs of businesses worldwide.