Market Research on Educational Content

Closed
Inglish For Kids Inc.
Toronto, Ontario, Canada
Founder, CEO
(2)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Training & development Market research Competitive analysis Market expansion Product or service launch
Skills
virtual classroom market research research
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

[Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.]

  • Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu.
  • After the successful launch of our books, we are now looking to expand our offerings to other products and services
  • You will be supporting us during a very important time as we start to research and expand into projects that will shape the future of our company!

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Research ideas used by language instruction mobile apps designed for kids (e.g. Lingo kids, duolingo kids, etc).
  • Draft ideas for games/activities that can be incorporated into our own mobile language learning app based on our audience
  • Research ideas for virtual classroom activities used by other companies and online schools - how do they keep kids engaged
  • Draft ideas and create activities/games that can be incorporated into our online learning classes
  • Research ideas for worksheets used by others to teach a second language
  • Draft ideas and create worksheets that can be used by students to practice concepts

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

  • Research team 1 (3 individuals): research focused on virtual classroom activities and worksheets
  • Research team 2 (2 individuals): research focused on mobile language learning apps

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • A spreadsheet/report that summarizes findings from research. Name, objective of activity, description, resources required, link to examples, screenshots, etc. Separate worksheet for all 3 streams (virtual classroom, worksheets, mobile apps)
  • 15-20 draft worksheets
  • Presentation/report that shows recommendations for ideas we should use and how to incorporate them (separate presentation for all 3 streams (virtual classroom, worksheets, mobile apps)

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

  • 5
Deliverables
No deliverables exist for this project.
Mentorship

Weekly team meetings with co-founders of the companies to discuss projects - feedback, next steps, etc.

Individual meetings with co-founders (business, finance and education backgrounds) to provide mentorship, career advice, etc.

About the company

Company
Toronto, Ontario, Canada
Education

South Asians living abroad are struggling to transfer their native languages to their children. Our children are exposed mostly to English and resources available in native languages are too complex for children in the West. Plus, the parents themselves often struggle with reading the language even if they are able to speak it to varying degrees.

Our vision is to help preserve the use of South Asian languages. We aspire to become a leading bilingual edutainment brand for children of South Asian descent through a mix of high-quality physical and digital resources, with a focus on transliteration, e.g. Urdu written using the English alphabet.

We launched our first versions of Urdu-English books in September ’20 and now offer 12 books across 4 reading levels. We are expanding our product lines in January, have transformational improvements planned for next year, and a much more exciting vision ahead of us to offer multiple languages.