Market Research on Educational Content

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: [ Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.] Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. After the successful launch of our books, we are now looking to expand our offerings to other products and services You will be supporting us during a very important time as we start to research and expand into projects that will shape the future of our company! KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research ideas used by language instruction mobile apps designed for kids (e.g. Lingo kids, duolingo kids, etc). Draft ideas for games/activities that can be incorporated into our own mobile language learning app based on our audience Research ideas for virtual classroom activities used by other companies and online schools - how do they keep kids engaged Draft ideas and create activities/games that can be incorporated into our online learning classes Research ideas for worksheets used by others to teach a second language Draft ideas and create worksheets that can be used by students to practice concepts IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Research team 1 (3 individuals): research focused on virtual classroom activities and worksheets Research team 2 (2 individuals): research focused on mobile language learning apps FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: A spreadsheet/report that summarizes findings from research. Name, objective of activity, description, resources required, link to examples, screenshots, etc. Separate worksheet for all 3 streams (virtual classroom, worksheets, mobile apps) 15-20 draft worksheets Presentation/report that shows recommendations for ideas we should use and how to incorporate them (separate presentation for all 3 streams (virtual classroom, worksheets, mobile apps) WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5

Education Content & Market Research Intern

Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. The Project We are developing new products and services to help kids learn a new language online. We are conducting research on the types of activities that are used by others for language instruction (whether it is through a mobile app or through online classes). Your role will be to support this research by creating a list of ideas and helping draft some basic resources. Research ideas used by language instruction mobile apps designed for kids (e.g. Lingo kids, duolingo kids, etc). We will share some app ideas with you - your role will be to identify the types of activities and games used in these apps and create a list. Research ideas for virtual classroom activities used by other companies and online schools - how do they keep kids engaged (what kind of in-class activities, games, etc are used) Research worksheet ideas for language instruction for ages 5-8 - find ideas used by others to teach basic words and sentences in other languages Create worksheets - we will provide you with the class topics (e.g. animals, fruits, daily activities, etc) - and you will have to create draft worksheets that we can share with children to practice We will provide you with details on each lesson and the content to cover. You do NOT need knowledge of South Asian languages to participate.

Marketing Intern

The Project We are launching a crowdfunding campaign in March. We have created a new brand name, new identity and new products that will be launched as a part of this. We need help in various marketing related activities to spread awareness of the campaign. Not everything has to be completed by 1 person as part of the project. We can select to focus on areas that are of the most interest to you: PR - build list of contacts that could be interested in covering what we do. Draft outreach communications, releases and follow-ups Social Media - create social media calendar and content to spread awareness of campaign. Ideas, content, messaging, etc. Content - draft blog posts, articles, emails and other content pieces that can be used for marketing purposes Marketing Research - find other channels for marketing purposes (e.g. list of Facebook groups, organizations, companies, etc.) based on our target audience Case studies - create case studies that can be used on our website, blog, social media, etc based on past customer inputs You do not need to be of South Asian descent or have knowledge of South Asian languages to participate Our mission Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.) What we do Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script. We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK.

Mobile App - language learning for kids

Project Title: Language Learning Games App Background Information: Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We wanted to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.). South Asians are the fastest growing and wealthiest demographic in the US and we believe there is a huge opportunity in this space. As a 1.5 person startup, we took a staged approach to test product/market fit. After having sold thousands of books in a single language around the globe, we are now exploring other opportunities including the development of digital products such as an app. Work Request: We want to develop a basic/prototype version of an app that children can use to learn the basics of another language. We would use this MVP to test demand and get feedback from our most important users. As we do not have a tech background ourselves, we are very open to discussions around the scope to achieve what is realistic as part of this project. General Description for MVP app : 5 categories (Animals, Fruits/Veg, Body Parts, Colours, Numbers) 1 set of “flash cards” in each category 2 games in each category for a total of 10 games. We have basic descriptions of these games which include memory games, popping balloons, puzzles, "fill the basket", match right answers, etc. Around 200-300 objects in total Ability to change the content / language on the back-end We have a lot / most of the object illustrations already from our books but for other design elements we can use placeholders Score tracking will be useful (multiple kids on device, but no registration required) No monetization for MVP Examples: Studycat Fun French https://play.google.com/store/apps/details?id=net.studycat.funfrench&hl=en_US&gl=US Spanish School Bus for Kids https://apps.apple.com/us/app/spanish-school-bus-for-kids/id642466531 Canticos Bilingual Preschool https://apps.apple.com/app/apple-store/id1519515456?mt=8 Technology Requirements: iOS native to start Contact Information: hamid@inglishforkids.com