Project Goals:

1. Promote the Book and Course: Increase awareness and engagement for Mastering Confidence: Discover Your Leadership Potential by Awakening Your Inner Guidance System and the accompanying free course among women leaders in the nonprofit sector.

2. Create Evergreen Content: Develop a month's worth of high-quality, reusable content that aligns with the book's themes and can be recycled throughout the year to maintain consistent promotion.

3. Strengthen Social Media Presence: Enhance my visibility and impact as an author on Instagram, focusing on engaging the target audience of women leaders in nonprofits. This will be helpful before my next book comes out in March 2025

4. Drive Engagement and Interaction: Encourage meaningful interactions with my target audience through visually appealing carousels, informative posts, and compelling Instagram Reels that resonate with the challenges and goals of women leaders. I want people to "touch" my content - comment, share, DM me.

5. Build Brand Identity: Consistently reflect my brand's casual yet professional tone, which fosters an emotional connection with my readers and reinforces my identity as a trusted leadership development coach.

6. Evaluate and Improve Content Strategy: Assess current social media strategies, identify areas for improvement, and implement changes that enhance content performance and audience engagement. I'm always open to feedback and learning. 

Are you passionate about social media, creative design, and making an impact in the nonprofit sector? I'm looking for a motivated student to assist in promoting my leadership development book and a free accompanying course targeted at women leaders in nonprofits.

Do you love Instagram?

About the Project:

You'll be working on a "campaign to promote my book Mastering Confidence: Discover Your Leadership Potential by Awakening Your Inner Guidance System. As a leadership development coach with over 14 years of experience in coaching and 24 years in nonprofit leadership, I'm excited about building women leaders' confidence, competence, and composure as they navigate their roles. 

**This is a unique opportunity to work closely with an experienced coach and gain insights into social media marketing and nonprofit leadership.

The project details

- Update and repurpose existing Canva content into engaging social media carousels.

- Draft scripts and visual concepts for Instagram Reels.

- Create a comprehensive social media calendar to organize and schedule posts for about a month's worth of evergreen content that an be reused

- Analyze current social media content performance and identify areas for improvement.

- Collaborate closely with me through regular check-ins via email, Zoom, and ClickUp.

- Utilize tools such Canva Pro, Descripti, Later Media, and Recurpost for content creation and scheduling.

Content Expectations - Months worth of content

1-2 Carousels per week

Update old content and create new, engaging designs.

2-3 Reels per week

Draft concepts and scripts for new videos that can be produced.

 3-4 Posts per week: 

Plan and design posts that align with the campaign's messaging, focusing on evergreen content that can be recycled.

Qualifications:

- Proficient in Canva and Descript, and LaterMedia

- Strong understanding of Instagram and its features, particularly about audience engagement.

- Creative thinker with the ability to translate complex ideas into visual content.

- Self-starter who is comfortable working independently while receiving regular feedback.

- Experience in content creation, particularly for social media campaigns, is a plus.

Benefits

• Gain hands-on experience in social media and content creation.
• Access to professional tools like Canva Pro and Descript
• There may be opportunities for continued collaboration beyond this project, depending on the campaign's success and mutual fit.

1. Regular Check-Ins:

• Weekly Zoom meetings for progress updates and feedback.
• Ongoing support via email for quick questions.

1. Access to Tools:

• Full access to Canva Pro and an extensive library of videos.
• Introduction to scheduling tools like Later or Recurpost.

1. Guidance on Branding:

• Overview of brand guidelines and key messaging points.
• Example posts to guide content creation.

1. Final Review:

• End-of-project feedback and a reference or letter of recommendation.