Marketing Plan

Our company offers a community workshop program, but so far is only completing projects in Eastern Canada. We hope to revamp our marketing strategy to expand this project nationally. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Building an advertising package that can be sent out to communities Creating a list of potential communities this workshop would benefit