Web Development for SEO and user experience.

PickEco Refills is a zero waste grocery store that puts people and the planet over profits. We are looking to update our online website to create a more user friendly shopping experience. We would like to work with students to ensure our website has a high SEO ranking. This will involve several different steps for the students, including: Conducting a needs analysis to determine what areas of the current website require the most attention (Potentially using Yost within Shopify.) Updating our website, with our assistance in providing the content. Upload SEO optimized photo and meta description of products. Find and list duplicate products. Writing SEO optimized copy for products and posts. Bonus steps in the process would also include: Assessing the before and after ranking.

Digital Content Writing with AI +SEO 2023

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool. . The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization. This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.

Strategic Prospect List Development for Haletale Inc.

The goal of this project is to research and identify property management companies or professionals in the real estate industry who rely on manual processes for portfolio management. The project will involve collecting and organizing relevant contact information, including names, email addresses, phone numbers, and LinkedIn profiles. Additionally, the project will involve conducting market analysis to understand the specific needs and pain points of property managers without portfolio management software. The project will also involve collaborating with the sales and marketing teams to develop compelling outreach strategies, assisting in the creation of targeted messaging and outreach materials, maintaining and updating the prospect list to ensure accuracy and relevance, and tracking and reporting on the progress of prospect list development.

Cyberdile

The project's main goal is to launch Cyberdile's online presence with a custom website and a strong brand identity. Learners will need to perform various tasks, from branding and web development to testing and training, to achieve this goal.

Strategic content and Reels for Haletale

The goal of this project is to create social media reels that are up to date with the latest trends, promote Haletale products, feature new releases, make the referral program a hit, and generate content for Linked In and Twitter.