

- Location
- Cambridge, Ontario, Canada
- Bio
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Daniella was born and raised in Toronto, Ontario. Growing up in a multicultural city like Toronto, Daniella was exposed to various cultural practices that help maintain overall well-being. Growing up in a lower socioeconomic environment, her mother taught her to achieve and maintain clear skin and healthy hair on a budget. As she entered her teen years, she began experiencing colorism, causing her to use skin bleaching and chemical relaxing products to lighten her skin colour and straighten her hair.
Ofori will challenge this perspective and change the hearts and minds of BIPOC consumers for the greater good of society. Combining my love for holistic living and health, Daniella obtained her bachelor's degree in nursing and brought her knowledge into her practice. Daniella's passion for hair and skin has led her to launch her own hair and skincare line to enhance the confidence and quality of life of those struggling with their skin and type 4 hair. - Companies
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Cambridge, Ontario, Canada
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- Categories
- Branding & style guides Market research Community engagement Social media marketing Education
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Recent projects

Virtual Summit Video Editing
The project involves editing a series of pre-recorded videos to ensure they flow smoothly and professionally for an upcoming virtual summit hosted by Ofori. The videos will feature various speakers and presentations, and it is crucial that they maintain a consistent style and quality throughout. The goal is to enhance the viewer's experience by ensuring seamless transitions, clear audio, and visually appealing content. This project provides an opportunity for learners to apply their video editing skills, including cutting, splicing, and adding effects, to create a polished final product. The team will work with provided raw footage and guidelines to achieve the desired outcome. This project is ideal for students in a media production or digital communications program.

Virtual Summit Website Enhancement
Ofori is preparing for an upcoming virtual summit and requires updates to its website to ensure a seamless experience for attendees. The project involves enhancing the website's functionality and user experience by updating page titles for better search engine optimization, creating internal links to improve navigation, and uploading summit videos for easy access. This project provides learners with the opportunity to apply their web development and digital content management skills in a real-world setting. The tasks are closely related and can be completed by a team of learners specializing in web design and development. The project is designed to be completed in under 80 hours, allowing learners to manage their time effectively while delivering high-quality results.

Summit Speaker and VIP Page Development
Ofori is hosting a summit featuring a series of 21 speaker interviews and requires additional web pages to enhance the existing website. The goal is to create an engaging opt-in page for the summit, along with individual speaker pages that highlight each speaker's profile and interview details. Additionally, VIP pages need to be developed to provide exclusive content and access for premium attendees. This project offers learners the opportunity to apply their web development and design skills, focusing on user experience and interface design. The project will involve creating visually appealing and functional pages that align with the existing website's design and branding, ensuring a seamless user experience for summit participants.

Virtual Summit Email Campaign Strategy
The project aims to design and implement a series of email campaigns for Ofori's upcoming virtual summit. The primary goal is to keep the audience engaged and informed before, during, and after the event. This involves understanding the target audience, crafting compelling email content, and scheduling emails to maximize engagement. The project will require learners to apply their knowledge of digital marketing, audience segmentation, and content creation. By analyzing past campaign data and industry best practices, the team will develop a strategy that ensures high open and click-through rates. The project will also involve using email marketing tools to automate and track the performance of the campaigns, providing insights for future improvements.